During my internship at William Murray Golf, I designed a custom, repeatable pattern for two of the brand’s signature shirts. Known for their playful prints and hidden “Easter egg” elements, the brand encourages creativity that blends sport and storytelling. My goal was to create a design that stayed true to that identity while offering a fresh take.​ I began with the idea of a golf ball as the central motif, using Adobe Illustrator to reimagine its classic dimple texture. Instead of dimples, I incorporated the repeated text “William Murray” in a circular formation, creating a branded texture that felt subtle yet clever. From a distance, the pattern appears graphic and minimal but up close, it reveals the hidden detail in true William Murray style.The final print was produced in three colorways; navy, lime green, and white, each aligned with the brand’s bold, energetic palette.